Optimised ad elements through A/B testing for cost-efficient lead engagement.
The budget was focused on winning ads as soon as we had data to determine them.
Targeted offers from blog, boosted brand awareness and attracting inbound leads.
Problem
Priceless Tours exhausted their initial lead list in 60 days, struggling to acquire new customers while managing existing business tasks and lacking effective marketing strategies.
Solution
Adopted targeted ad campaigns and A/B tested various elements to identify winning combinations, which freed up time to focus on core business activities.
Result
Achieved a $1.55 cost per lead, an x7 ROI in 30 days, and increased brand awareness and inbound leads through an enhanced social media presence and effective advertising strategies.
